Bang & Olufsen adds an acoustic element to the new Lamborghini Urus Super SUV, with a specially developed, surround sound in-car entertainment system to be offered as an option on the new car.

​

“Lamborghini is among the most highly regarded sports cars in the world with a strong heritage of design, performance, luxury and innovation. These are values shared by Bang & Olufsen, and we see this as a perfect match,” says Henrik Clausen, CEO at Bang & Olufsen.

​

The first Lamborghini model to feature Bang & Olufsen sound, the Urus creates a new benchmark in the SUV segment. The Bang & Olufsen Sound System is definitely not an average car audio: an exclusive silk matte top finish with sparkling highlights reflect the system’s extreme precision manufacture. The powerful sound system features 21-channel 1,700-watt BeoCore Class-D Amplifier, scalable Digital Signal Processing (DSP), ICEpower® technology, and 21 loudspeakers for superb, authentic sound. Produced through close collaboration between Lamborghini, Fraunhofer IIS, and HARMAN, the system creates an immersive, natural 3D sound experience. 

​

Deliveries of the Lamborghini Urus commence in spring 2018, with its first public unveiling on December 4 at Lamborghini’s headquarters in Sant’Agata Bolognese, Italy. 

 

www.bang-olufsen.com